London changing it’s logo to reflect the city we aspire to be wont be happening.
At least that sounds like the recommendation from staff.
Although the logo is a few years old, the expense of a logo overhaul seemed too steep.
I also think it would be putting the cart before the horse.
It’s like going out to buy a new workout outfit. It might make you feel good, it might even convince you that you have made progress towards your goal, but really you haven’t. All you have done is put a fresh coat of lipstick on an old pig.
If you are serious about moving towards your goals, the ratty old t-shirt and sweats will get you started. Only after making a commitment to progress should you think about whether or not your outfit matches your activity.
Changing the logo for the city may have been an exciting project, but not much more.